by KathyV » Tue Aug 14, 2012 7:07 pm
The shift that took place in the retailers at the Piazza, from it's opening to present, is not only visible but shocking. When the Piazza opened and LW was “settling” the folks in charge of retail occupancy at Tower were very creative. They had to be. The spaces were too small for established retailers (with inventory) to function. They had wooed some of our most talented, well known, Philadelphia “jewels” that consisted of design/boutique professionals to open up shop in those first years. Even though foot traffic was minimal it wasn't unusual to see the occasional rock star shopping at Very Bad Horse or see nationally and internationally known interior designers, product designers and artists collaborating with the unusual boutiques and galleries that carried custom product. I felt this to be very promising and was excited to see it morph into something unusual that could have really worked and become an asset to the neighborhood. I was even thinking about a retail space that I didn't need. I was impressed.
Granted, the “grand opening deals” on rent at that time were amazing. Unfortunately the recession / depression hit, and hit hard, not to mention the rents more than doubled. The first few holiday seasons were miserable. It was a nightmare for those shop owners at the Piazza/LW. I respectfully disagree with the post that claimed the Piazza/LW weathered the recession. The shops that moved out did not “mature” (they were already mature) but were forced to look to more vibrant and financially attractive areas with-in the immediate neighborhood to continue to stay in business. The Piazza eventually lost the “jewels” that en mass could have maintained a very unusual shopping district that would have flourished with continued deals and PR help from the landlord during these very lean years. They lost their vision. I hope they treat the existing non-food establishments carefully or they will end up a food court with vacant store fronts. As a long term resident and business owner in this part of town I am very concerned with the direction the Piazza/LW has taken. You are blind if you don't see it. They need to bring back what they had if they can.